RUIRUI DENG was conceived as a future-oriented fashion brand, born to express the founder's intrigue of alien mermaids inhabiting the earth, exploring and understanding the human world. From Rui's perspective, the confusion experienced by the alien mermaids when interpreting the human world mirrors the unfathomable expression of Bosch's paintings.
The logo of RUIRUIDENG is composed from absurd mermaid images, with the brand's design of every collection revealing the findings of alien mermaids following their visit to earth.
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