Diatly onboarding (Test)

Since its inception in 2014, Mirage Studio has always wanted to have a positive impact on the world
Mirage Studio is a call to unleash energy, innovation, exploration, activism.

Instilling the idea that by being a free spirit you can change the status quo.
Youth has no age, neither does audacity.

Approach :
Up-cycling

With 140 billion pieces of clothing produced per year, you can imagine that there are a few rolls that get lost in nature. We're here to bring them home.
Since 2017, we've built an upcycling chain that allows us to put high-quality natural materials known as "deadstock" back into circulation. They mainly come from Italy, from big houses that no longer have a use for them. They come from surplus production, designer cancellations, end of stocks...
Result: no additional material created. Less fertilizers, pesticides, less water consumed, less CO2 emitted, and less waste on Earth. But you're welcome, it's natural.
Upcycling of deadstock materials represents between 50 and 70% of our clothing depending on the season. And it's probably the best thing we've done for the planet.

Materials:
Lowimpact

The rest of our materials come from our favorite weavers, mainly in Italy and Portugal.
We call them low-impact. Because it's true, and also because it sounds good.
They are natural and have a much better ecological balance than 95% of the materials used in the world. Linen, hemp, lyocell, virgin wool, organic cotton... they have their own characteristics and consume less natural resources, emit less CO2, do not require pesticides, do not release chemicals into the environment, are recyclable and biodegradable. They save the world.
A nice business card.

But also :
Biodegradable

When you machine wash a synthetic garment (polyester, polyamide, nylon, etc.), it releases hundreds of thousands of plastic micro particles, too small to be stopped by the filter.
They flow with the wastewater into the oceans.
The fish end up gobbling them up, and we gobble up the fish. Go vegan ?
These synthetic fibers represent 65% of the fibers used in the world.
Green Peace calculated in 2014 that this represented the equivalent of 50 billion plastic bottles in the oceans. Devastating.
That's why you'll only find biodegradable fibers at noyoco. And that's non-negotiable.