Established in 1989 by Juliette Espinasse Dubois, the brand July of St Barth originally specialized in creating hats, bags, and perfumes. For the past 20 years, Juliette Espinasse Dubois has been adorning her hats with seashells from SHELL BEACH, her favorite beach in Saint-Barthélemy, where she lived for several years. Passionate about perfumes from a young age, she has been collecting fragrances (over 20,000 bottles today) and quickly developed a passion for fashion.
With each journey, Juliette finds inspiration through encounters and exchanges that nourish her creativity. As a true creator of happiness and positivity, she dreamt of sharing her designs and creations. Therefore, in 2014, it became evident for her to launch a line of perfumes. A collaboration with perfumer Jean François Latty (known for Clarins' Eau Dynamisante, Givenchy III, and Yves Saint Laurent's Jazz) gave birth to her first exclusive perfume, Shell Beach, a tropical journey evoking a fresh, fruity, and sensual scent. Decorated as the Ambassador of Arts and Culture at the Four Seasons Hotel George V (Paris) since 2019, Juliette has been creating perfumes and hats since 1989.
The brand July of Saint Barth, present at Fashion Weeks from Paris to New York, symbolizes French elegance. The Maison July of St Barth is a brand of perfumes and fashion that promotes a French way of life. Perfumer, "nose," and fashion stylist, Juliette creates bespoke jackets for both men and women, dresses, hats, and leather accessories.
As an iconic French brand, July of St Barth is now distributed worldwide and can be found in prestigious locations on the French Riviera, Paris, as well as in the United States and Saint-Barthélemy, her cherished island. The brand participates in numerous international fashion shows and events every year. It has been a part of more than 200 fashion shows in cities such as New York, Geneva, San Remo, Milan, Paris, Cannes, Monaco, and Grasse.
THE ETHICS OF JULY OF ST BARTH
July of St Barth and July in Grasse perfumes are "naturconscious," following an eco-conscious approach and environmental awareness. The perfumes are certified vegan and eco-friendly, without any artificial coloring. The packaging is designed to be environmentally respectful. In addition to its ecological commitment, the brand is also actively engaged with charitable organizations. When you purchase products bearing the July of St Barth & July in Grasse signature, you contribute to supporting environmentally-friendly products.
THE "LES EXCLUSIFS" COLLECTION
The July of St Barth woman embodies the idea of a free woman wearing a grand hat, whether on a beach, in a garden, with her children picking flowers or collecting small seashells. Like an exotic invitation, this brand transports you to the Caribbean, combining the art of living with French luxury. In 2017, Juliette launched her new collection "Les Exclusifs." A true ode to French High Perfumery, July of St Barth offers 5 perfumes within this collection, where she expresses her values, sentiments, and history, revealing intricately designed bottles.
The brand continues to expand both in France and abroad. In 2018, Juliette introduced the perfume "Mirifica" with notes of mixed Leather, Oud, and honeyed Cistus… A rich and precious fragrance that garnered numerous press articles. In 2019, the perfume "Joie Eternelle" was created in collaboration with the renowned perfumer Nathalie Feisthauer.
In 2020 & 2021, the brand July of St Barth was showcased at the Club Amilcar window displays at Hotel Bel Ami (75006 Paris) and Hotel Montalembert (75007 Paris), two iconic 5-star hotels on the Left Bank of Paris. In 2021, July of St Barth established a new window display at the Club Amilcar in Hotel Paris Melià Opéra (75002 Paris). The brand organizes multiple fashion shows in Cannes, Grasse, Paris, and even in Luxembourg during Fashion Week!
