Reewaya

REEWAYA, a Moroccan native start-up, released its first ready to wear collection in 2019. REEWAYA, Arabic for “tale”, is a woman run clothing brand, dedicated to telling the unique stories of women, one garment at a time.

“As an architect I’ve always been in touch with my artistic side. I’ve always appreciated arts, music, movements and all forms of expression including painting and sculpture.

I’ve lived in many cities Florence, Siena, Paris, Tunis before moving to the mountain region in Tetouan.

Every morning, I contemplated the beautiful mountains, and here and there I see these Jebliyates, and I am in total admiration, fascinated with their work ethics, their determination, everything about them was revolutionary, the beauty of their clothing their work ethics …

Then it went from simple sketches and paintings, to me using different materials and different techniques: embroideries, beading, painting etc…

It all started with story telling, then little by little, I started including that lady in clothing items and this is how the first collection started.”

Each garment of the collection tells a unique story of the Jebiya represented in a different scene of her everyday life.

“REEWAYA, an experimenting brand, telling stories of women one art at a time.”